Independent list · re-checked September 28, 2026 · published by Primortul LLC

B2E Data Marketing

B2E Data Marketing is a data-driven marketing firm on East Court Avenue in Des Moines founded in 2003. It manages licensed consumer databases, predictive lead scoring, website visitor identification, email and IP-targeted display campaigns, and custom analytics for insurers and other Fortune 5000 companies. It is a subsidiary of Affiliates Management Company, the holding company of the Iowa Credit Union League, and is SOC 2 Type II certified. Nobody pays to be ranked.

Why it’s hereTwo decades of analytics and data-marketing work in Des Moines, three DMA ECHO awards, and SOC 2 Type II certification. Number 7 of the digital marketing agencies in Des Moines.

Who leads itKeith Snow, CEO and Founder.

Work they can showHomesteaders Life Company. Built data-driven personas that shifted targeting to a younger audience; the case study reports a 750% return on the audience research. Community Foundation of Greater Des Moines. Data marketing program that the case study credits with record-setting donations.

Estimated cost

Estimated: $2,000–$6,000/mo, typical for Des Moines digital marketing retainers; not a quote.

Typical industry estimate, not a quote from any firm on this list.

A fit forInsurers, nonprofits and home-service companies that want customer data analysis, predictive lead scoring and IP-targeted display ads to find and reach new prospects.

Based in
Des Moines, IA
Founded
2003
Team size
1–10 people
Led by
Keith Snow, CEO and Founder
Known for
marketing analytics · data-driven direct and digital marketing · email marketing · IP-targeted display
Named clients
Community Foundation of Greater Des Moines, Homesteaders Life Company
Best for
Insurers, nonprofits and home-service companies that want customer data analysis, predictive lead scoring and IP-targeted display ads to find and reach new prospects.
Selected work
  • Homesteaders Life Company. Built data-driven personas that shifted targeting to a younger audience; the case study reports a 750% return on the audience research. source ↗
  • Community Foundation of Greater Des Moines. Data marketing program that the case study credits with record-setting donations. source ↗
Estimated cost

Estimated: $2,000–$6,000/mo, typical for Des Moines digital marketing retainers; not a quote.

Typical industry estimate, not a quote from any firm on this list.

Office
305 E Court Avenue · Des Moines, IA · 50309 · 515-282-4933
B2E Data Marketing homepage, captured September 28, 2026
b2edata.com · homepage on September 28, 2026

OwnershipAcquired by Affiliates Management Company effective January 1, 2026; still operates as B2E Data Marketing from Des Moines with founder Keith Snow leading it.

Sources b2edata.com, clutch.co, affiliatesmgt.com, blog.b2edata.com · LinkedIn ↗

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