B2E Data Marketing
B2E Data Marketing is a data-driven marketing firm on East Court Avenue in Des Moines founded in 2003. It manages licensed consumer databases, predictive lead scoring, website visitor identification, email and IP-targeted display campaigns, and custom analytics for insurers and other Fortune 5000 companies. It is a subsidiary of Affiliates Management Company, the holding company of the Iowa Credit Union League, and is SOC 2 Type II certified. Nobody pays to be ranked.
Why it’s hereTwo decades of analytics and data-marketing work in Des Moines, three DMA ECHO awards, and SOC 2 Type II certification. Number 7 of the digital marketing agencies in Des Moines.
Who leads itKeith Snow, CEO and Founder.
Work they can showHomesteaders Life Company. Built data-driven personas that shifted targeting to a younger audience; the case study reports a 750% return on the audience research. Community Foundation of Greater Des Moines. Data marketing program that the case study credits with record-setting donations.
Estimated: $2,000–$6,000/mo, typical for Des Moines digital marketing retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forInsurers, nonprofits and home-service companies that want customer data analysis, predictive lead scoring and IP-targeted display ads to find and reach new prospects.
- Based in
- Des Moines, IA
- Founded
- 2003
- Team size
- 1–10 people
- Led by
- Keith Snow, CEO and Founder
- Known for
- marketing analytics · data-driven direct and digital marketing · email marketing · IP-targeted display
- Named clients
- Community Foundation of Greater Des Moines, Homesteaders Life Company
- Best for
- Insurers, nonprofits and home-service companies that want customer data analysis, predictive lead scoring and IP-targeted display ads to find and reach new prospects.
- Selected work
- Homesteaders Life Company. Built data-driven personas that shifted targeting to a younger audience; the case study reports a 750% return on the audience research. source ↗
- Community Foundation of Greater Des Moines. Data marketing program that the case study credits with record-setting donations. source ↗
- Recognition
- Estimated cost
Estimated: $2,000–$6,000/mo, typical for Des Moines digital marketing retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 305 E Court Avenue · Des Moines, IA · 50309 · 515-282-4933

OwnershipAcquired by Affiliates Management Company effective January 1, 2026; still operates as B2E Data Marketing from Des Moines with founder Keith Snow leading it.
Sources b2edata.com, clutch.co, affiliatesmgt.com, blog.b2edata.com · LinkedIn ↗
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